Whenever you are creating a document, you must always consider the impact your writing will have. Your readers are looking for answers to a question or to expand their knowledge. It is important to provide answers and information in a digestible but ethical way. For a publisher, this may look like including the name of the artist who created the cover art for your new book on the first page. For a scientist, this may look like a materials, methods and reference section so that your work can be duplicated and credits prior research. Using sources accurately and citing sources properly is just one of many things you can do to make sure your audience truly understands your message and is a great way to establish ethos. At UALR, I had many opportunities to create my own work and use the work of others to make a compelling point. This often involved discussing complicated or controversial topics.